Cisco Buys Wi-Fi Analytics Startup


Cisco Systems has acquired Ireland-based ThinkSmart Technologies, a small developer of software that analyzes Wi-Fi traffic patterns in public venues to help service providers and enterprises improve customer experience.

Financial details of the deal were not disclosed. The acquisition closed sometime in the last two months, according to Cisco.

ThinkSmart, based in Cork, Ireland, has developed Wi-Fi location analytics software that collects information on movement within a venue including time of day, traffic patterns and dwell times. That information can help Wi-Fi operators identify appropriate staffing levels to reduce wait times and improve customer flows.

According to ThinkSmart’s LinkedIn profile, the company had fewer than 50 employees.

“Cisco’s vision for mobility solutions will be accelerated by the acquisition of ThinkSmart enabling customers to analyze location data from wireless networks and provide insight that can be used to drive new commercial opportunities and enhance end-user experiences,” Hilton Romanski, Cisco’s head of corporate business development, wrote in a blog post Wednesday.

ThinkSmart, initially formed in 2010 at the Incubation Centre of University College Cork, is now part of Cisco’s Wireless Networking Group.