Stars Shia Labeouf and Megan Fox are not the only ones gaining exposure in theatrical Transformers: Revenge of the Fallen.
Cisco Systems and LG have gained approximately $10.2 million of combined broadcast exposure in the summer blockbuster, according to Front Row Analytics, a leading firm that specializes in conducting analyses for product placement in TV and film, sporting and entertainment events, and venue naming rights.
Ciscoand LG, showcased their products for 1 minute and 47 seconds of on-screen exposure, according to Front Row Analytics. Cisco's video conferencing technology appeared in several scenes, along with LG's cell phone, computer, and LCD TVs.
The Transformers sequel also include brand integrations from Audi, Apple, Budweiser, U-Haul, Ford, Mountain Dew, Southwest Airlines, and several GM products, notably Chevrolet: Saturn; and GMC.
"The product integration in Transformers is an unobtrusive way for Cisco and LG to continue showcasing their products to a mass audience, proving that they are the leaders in their industry," said Eric Smallwood, project management vice president for Front Row Analytics, in a statement.
Front Row Analytics is the sponsorship analysis arm of Front Row Marketing Services, a subsidiary of Comcast-Spectacor.