Cisco to Phase Out Scientific Atlanta Name


Cisco Systems plans to rebrand all the products under its Scientific Atlanta subsidiary with the Cisco name within the next year.

Initially, Cisco is putting the parent company’s name on IPTV set-tops, but it will eventually rebrand all of SA’s lines as Cisco products -- a process likely to happen in the next 9-12 months, said Wilson Craig, manager of public relations for Cisco’s service-provider segment.

Cisco hasn’t determined yet whether SA will continue to operate as a subsidiary after the rebranding process is completed or whether it will be merged into Cisco’s service-provider unit, SA director of PR Sara Stutzenstein said.

Cisco completed its $6.9 billion acquisition of SA -- which has been one of the cable industry’s top equipment suppliers for three decades -- in February 2006. SA posted $584 million in sales for the quarter ended Oct. 28, 2006.

Based in Lawrenceville, Ga., SA was founded in 1951 by a group of engineers from the Georgia Institute of Technology.

Before it began catering to the nascent cable-TV industry in the early 1970s, SA manufactured a diverse range of products, including electronic test equipment for antennas and plastic-injection-molded packaging.