Cisco Taps Microsoft's Rodriguez To Head Video Group


Cisco Systems has hired Enrique Rodriguez, formerly in charge of Microsoft's TV, video and music business unit, to run the Service Provider Video Technology Group that encompasses the former Scientific Atlanta.

"Cisco is committed to continuing to deliver innovative technologies to service providers to help them deliver the next generation of exciting video experiences, and we are pleased to welcome Enrique Rodriguez as senior vice president and general manager of our Service Provider Video Technology Group," Cisco spokesman Jim Brady said in a statement. "Enrique brings extensive experience, working with a variety of leading
global service providers to successfully deliver innovative video
services to market."

Rodriguez's appointment was reported Friday by Light Reading Cable. He will start at Cisco in June, according to Brady.

Enrique Rodriguez

Cisco completed the acquisition of Scientific Atlanta in February 2006. Jim McDonald, who had been CEO of Scientific Atlanta since 1993, moved out of day-to-day management responsibilities two years later.

The Service Provider Video Technology Group will continue to be overseen by Pankaj Patel, senior vice president and general manager of Cisco's Service Provider Group.

At Microsoft, Rodriguez was corporate vice president for the TV, video and music business unit, which includes the Microsoft Mediaroom IPTV platform -- which powers AT&T U-verse TV, among other services -- as well as the PlayReady digital rights management platform, Windows Media Center and Zune product groups.

Before joining Microsoft in 2003, Rodriguez spent more than 20 years at Thomson/RCA, where he served in a variety of engineering and executive roles. Most recently, he was executive vice president, broadband access products, responsible for Thomson's worldwide digital set-top box, DSL and cable modem activities focused on telecommunications, cable and satellite network operators.

Rodriguez holds more than 25 U.S. patents, according to his bio on Microsoft's site. He earned a bachelor of science degree in electrical engineering from Mexico's Instituto Tecnológico de Monterrey in 1982.