Claire’s Stores to Promote Lifetime Film


Claire’s Stores Inc. will help Lifetime Television to promote Lifetime Original Movie Odd Girl Out, the two parties said Wednesday.

The movie -- based on the book Odd Girl Out: The Hidden Culture of Aggression in Girls, by Rachel Simmons -- stars Alexa Vega (Spy Kids, Spy Kids 2: Island of Lost Dreams) and Lisa Vidal (The Division, Chasing Papi). It debuts on Lifetime Monday, April 4 at 9 p.m. (EST/PST).

Lifetime and Claire’s are also teaming up on a corresponding online discussion guide aimed at raising awareness of the negative effects of bullying.

Claire’sis an international specialty retailer offering value-priced costume jewelry and accessories to tweens, teens and young adults through its two store concepts: Claire's and Icing by Claire's.

“Teen and tween girls face tough issues every day, with the psychological and emotional effects of peer pressure and bullying being among the most difficult,” Claire’s co-chairmen and co-CEOs Bonnie Schaefer and Marla Schaefer said in a prepared statement. “We hope that Odd Girl Out and the accompanying discussion materials serve that purpose, and we are proud to support such an important effort.”