Clearleap Tunes VOD For Nielsen C3 Ratings

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Clearleap, pushing its IP-based video services more aggressively against satellite-based VOD distributors, is touting support for Nielsen's C3 ratings in on-demand and TV Everywhere content.

The startup's ClearFlow media services solution, aimed primarily at programmers, provides video processing, distribution and management features. Now, Clearleap said, the service can ensure delivery of the tones necessary for VOD views to be counted by the Nielsen C3 ratings system, which measures the average commercial minutes viewed within three days of broadcast.

"The lines between what is video-on-demand and what is TV Everywhere are blurring," said Bob Van Orden, vice president of product marketing. "C3 is turning into a major incentive to putting content out on VOD or TV Everywhere."

Clearleap's IP distribution approach is less expensive than satellite options such as those from Comcast Media Center and Avail-TVN, according to Van Orden. He declined to provide details but said pricing is based on the amount of content, most often measured in hours, number of distribution points and formats, and level of video quality.

Van Orden declined to say whether any Clearleap customers currently are taking advantage of the Nielsen C3 features.

Both CMC and Avail-TVN have long supported Nielsen C3 measurement for VOD. In addition, Avail-TVN recently added support for dynamic ad insertion on VOD once the C3 window expires, indicating ad-placement opportunities in assets via SCTE 130 specifications.

Clearleap is "closely following" dynamic ad-insertion developments but its service currently does not support SCTE 130, Van Orden said.

Compared with satellite distributors, "we're ideally suited for the changing landscape in on-demand" to encompass multiscreen viewing, Van Orden argued. "Programmers want to push more content out in more formats. It's not just television anymore."

Clearleap operates data centers in Atlanta, New York and Las Vegas, from which it can ingest live TV streams to create a high bit-rate mezzanine file. The company said ClearFlow supports HD-SDI inputs and outputs including MPEG-2 and MPEG-4 SD and HD, as well as adaptive bit-rate streaming such as Apple HTTP Live Streaming.

Clearleap's customers include Verizon FiOS, Atlantic Broadband, Midcontinent Communications and Bresnan Communications (now part of Cablevision Systems).

Duluth, Ga.-based Clearleap was founded in 2008. Investors include Noro-Mosely Partners, Trinity Ventures and Silicon Valley Bank.