Looking to lure more small operators into the video-on-demand fold, Comcast Media Center and Arris are offering lower equipment prices and other enhancements to their joint VOD In A Box turnkey service.
According to the companies, the new pricing can reduce an operator's upfront investment by up to 38%. In addition, VOD In a Box provides more base storage capacity as well as the ability to add incremental storage to reach the full 3,300 hours of content available through the service.
When combined with the reduced pricing, the increased storage lowers the cost per viewable hour of VOD content up to 63%, CMC and Arris said.
The VOD In a Box solution is aimed at cable operators serving fewer than 25,000 digital video customers. It includes hardware, software, management and up to 3,300 of hours of HD and SD programming in MPEG-2 format.
"The VOD In A Box solution makes video-on-demand more accessible to operators of all sizes," said Leslie Russell, vice president and general manager of CMC's HITS. "These latest product and pricing enhancements make it even more affordable for systems serving smaller markets to increase their competitive advantage and digital video revenue while building upon existing investments in MPEG-2 infrastructure."
CMC and Arris last year said the VOD In a Box service is was used by small operators with a total of more than 50,000 subscribers.
The announcement is timed for the American Cable Association's Independent Show taking place July 24-27 in San Francisco.