CMR Name Downplayed in TNS Rebrand

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Market-research firm Taylor Nelson Sofres is globally rebranding its
ad-spending monitoring service as TNS Media Intelligence/CMR.

That service, which tracks ad revenue across various major media, has lately
been known as CMR/TNS Media Intelligence. Prior to its acquisition, CMR was
known as Competitive Media Reporting.

Similarly, its various other research units will be rebranded. For example,
Campaign Media Analysis Group, which tracks political advertising, will become
TNS Media Intelligence/CMAG.

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