CMT Details CMA Awards Campaign

Publish date:
Updated on

Country Music Television Tuesday announced a multifaceted campaign in support of The 39th Annual CMA Awards, which will be held at Madison Square Garden in New York Nov. 15.

The network said it will air 37 hours of related specials and premieres over a two-week period surrounding the awards, with heavy promotional support across all of its platforms, including ( and CMT Radio Networks

CMT has already invaded the “Big Apple” with a 35-foot-by-53-foot billboard in the heart of Times Square, as well as banners and signage throughout the city.