Country Music Television is entering the video-on-demand arena Friday.
The network said it will launch its VOD offering on Comcast Corp. and Charter Communications Inc. systems.
CMT’s VOD fare will include spotlights on country stars and music specials, as well as original series including past seasons of Cowboy U and Popularity Contest.
In addition, CMT will exclusively debut one-minute profiles of each of the 2006 Miss America contestants via Comcast On Demand and Comcast.net (www.comcast.net) starting Tuesday, Dec. 27.
Comcast High-Speed Internet subscribers will also be able to view exclusive Miss America content, vote for their favorite contestant and enter to win a trip to see the 2007 Miss America Pageant.
The 2006 Miss America Pageant will air live from Las Vegas on CMT Saturday, Jan. 21 at 8 p.m. (EST/PST).
“The Miss America 2006 campaign is a perfect example of how programmers can use customized on-demand and online content to help promote their linear programming,” Comcast On Demand vice president and general manager Page Thompson said in a prepared statement.
“By partnering with our distributors and providing additional CMT content to our consumers through VOD, millions of fans will have even more ways to stay connected to their favorite country music and artists,” MTV Networks senior VP of affiliate marketing Jessica Heacock said in a prepared statement.