CNBC Delivers During Wall Street’s Wild Week


It certainly was a wild week on Wall Street and viewers went along for the ride on CNBC.

Through Thursday, the financial news network rang up some of its best-ever Nielsens. During its business day programming period of 5 a.m. to 7 p.m. on Sept. 18, CNBC averaged 503,000 viewers, according to Nielsen Media Research data.

On Monday Sept. 15, CNBC notched 488,000 total viewers on average, its most since Sept. 17, 2001, the day the stock market reopened following the terrorist Sept. 11 attacks, according to network officials. That was followed by 523,000 viewers on average Tuesday and 495,000 Wednesday.

Hence, CNBC posted a four-day total viewer average of 502,000, up 74% from the 288,000 iin the third quarter through Sept. 12. At that rate, CNBC was poised to post its best-ever week among viewers within the aforementioned daypart, according to network officials.

Moreover, the network averaged 147,000 adults 25 to 54 for the four days, which put the network on pace for its best week, since April 16-20, 2001, with that demo. 

Along the way, several of the network’s shows posted their best-ever audiences. For instance, the Sept. 16 editions of Fast Money and Mad Money registered their top audiences, according to CNBC officials, as did Squawk Box, in its 6 a.m. to 9 a.m. time period.

CNBC’s top show of the week through Wednesday: that day’s Closing Bell, which rang in with 690,000 viewers on average.