Extending its brand to where many of its viewers spend their time waiting,
CNBC has signed a licensing agreement that will put the business network's name
at newsstands at airports, beginning next year.
The network announced an agreement Monday
with The Paradies Shops, Inc. to develop several CNBC branded news stores at airports
in the United States and Canada over the next 36 months.
The first store bearing the CNBC moniker is slated to open March 2002 in the
Kansas City International Airport.
CNBC said that the stores will bear the
CNBC name, house a number of TVs airing the network, and sell a wide
range of newsstand items, as well as CNBC-branded books, videos and consumer
Terms of the agreement were not disclosed.
'We are delighted to be partnering with The Paradies Shops to establish a
strong presence for our network in major airports across the country and in Canada,' said
CNBC president and CEO Pamela Thomas-Graham in a statement:
'This partnership will enable us to reach out at a local level to the global
business traveler and, in turn, allow those on the go an opportunity to be
connected to the up-to-the minute business news and information they need.'
Paradies operates 300 stores in 57 airports in the U.S.