CNBC said it has ordered a second season of original primetime reality series Restaurant Startup, ahead of tonight's 10 p.m. ET/PT finale to season one. The network said 10 original hour-long episodes will premiere in January 2015.
Produced by Shine America, the series features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love, who vie to invest their own money in restaurant concepts they believe could make them millions. CNBC said that since its July 8 premiere, Restaurant Startup has improved its year-ago time period average by 37% among total viewers (P2+), by 131% among persons ages 18-49 and by 56% among persons 25-54 and is on pace to deliver CNBC’s most-watched debut season in network history. According to Nielsen live plus same day figures, the 10 p.m. Aug. 19 episode averaged 324,000 viewers.
“CNBC has seen substantial growth in primetime, fueled by programs like Restaurant Startup that had a strong performance this summer,” Jim Ackerman, senior vice president of Primetime Alternative at CNBC. “We are excited to bring back Restaurant Startup and add it to our growing slate.”
The show is produced by Shine America and JB Crushed LLC with James Bruce, Eden Gaha, Paul Franklin, Robin Feinberg and Joe Bastianich as executive producers. Jim Ackerman and Lucas Platt are the executive producers for CNBC.