CNN Apps Pass 10 Million Download Mark - Multichannel

CNN Apps Pass 10 Million Download Mark

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Just two days after announcing that CNN and HLN would begin streaming their full live programming to authenticated, multichannel subscribers on the Web and mobile devices, the news organization said its apps have been downloaded by 10 million global users.
On July 20, CNN president Jim Walton sent a memo to the company's staff announcing the accelerated uptake.
"As you know, this week CNN and HLN began streaming their full 24-hour television channels on the Web and on Apps for iPhone and iPad to consumers of participating pay TV services," Walton wrote, referring to TV Everywhere agreements with various multichannel providers that made live streaming services of CNN and HLN available to around 50 million homes served by those multichannel providers on July 18th. "So far, we have received some very positive feedback and we are excited about this new opportunity to share our content."
"We also hit another digital milestone this week," Walton continued. "To date, more than 10 million consumers have downloaded CNN Apps globally on iPhone and iPad; Android tablets and phones; and Nokia devices. This, combined with 201 million page views to CNN's mobile Website in June, is evidence that consumers continue to rely on CNN to get the latest news and information, wherever they are."

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