HBO's Sept. 17 Floyd Mayweather-Victor Ortiz pay-per-view fight is getting a promotional lift from fellow Time Warner Inc. property CNN.
HBO had said it would receive promotional help from "other Time Warner assets" for the PPV distribution of the Nov. 12 Manny Pacquiao-Juan Manuel Marquez bout, a marquee PPV event. HBO competed against Showtime for rights to that contest. Now it appears cross-company assists will kick in even before that fight.
For Mayweather-Ortiz, CNN will air replays of the weekly four-episode 24/7Mayweather-Ortiz series beginnning Aug. 27, network officials said. Episode one of the series, which takes a behind-the-scenes pass to the fighters' training camps, will air at midnight on the 27th following the HBO premiere at 10 p.m. Episode two will air on CNN Sept. 3 at midnight.
Episodes three and four will air back-to-back on CNN on Friday, Sept. 16, at midnight, less than 24 hours before the live fight PPV telecast from Las Vegas.
"This is a proud day for the sport of boxing ... we are delighted to see those CNN letters associated with HBO Sports programming," said Mark Taffet, HBO Sports senior vice president said. "It is the first of a number of exciting new initiatives across HBO and various Time Warner properties which will be unveiled in the coming weeks. The exposure of HBO's 24/7 and boxing to the quality and breadth of CNN's distribution base is simply outstanding. We believe this is a win-win for the sport, for consumers, and for our affiliates."
The agreement marks the first time the news network has carried HBO's 24/7 boxing series, but CNN could also be in line to air the eventual 24/7 series for the Pacquiao-Marquez bout, according to sources.