CNN and Facebook have combined on a tool to provide a real-time look at who is talking about the presidential and vice presidential candidates on the social net.
CNN.com/FBinsights, launched Monday at the Republican National Convention, will provide charts and graphics representing the volume of activity, which CNN will tap into during its coverage of the convention Aug. 27-30 in Tampa.
The announcement is the latest product of a multiplatform partnership. "We are excited to build on our long relationship with Facebook to transform social media conversation into real-time data," said CNN Digital senior VP KC Estenson in a statement. "By teaming up with Facebook and Mass Relevance [which developed the tool], we can accurately gauge the buzz surrounding this election and deliver it to CNN Digital users, literally as it's happening."