CNN.com may be free to access, but the news network will charge $1.99 for an iPhone application that provides a "visually-driven experience" for news junkies.
CNN also is selling premium advertising space for the iPhone (and iPod touch) app, with launch advertisers Chevron and Lexus to be featured with logo placement and banner ads. The app is available in the U.S. from Apple's App Store at http://itunes.com/apps/cnnmobile.
In addition to latest headlines, video and photos, CNN's iPhone app features localization and personalization tools, including local news, weather and traffic based on a user's actual location (or the ability to select a specific location).
The app also lets users access CNN's iReport.com to browse user-generated content - or even upload their own photos and videos with the iPhone 3GS - as well as the ability to "follow" a story or topic, with updates automatically pushed to the device, and access to on-demand video clips across several categories.
Apple has rated the CNN app "12+," meaning it may have content not suitable for children under 12, citing "infrequent/mild" levels of sexual content or nudity; alcohol, tobacco or drug use or references; violence; and mature/suggestive themes.