CNN has announced a partnership with Facebook for its 2012 election coverage that will include a second screen "I'm Voting" app, user analytics, surveys and other interactive applications that will be available to CNN's on-air, mobile and online audiences and Facebook's 160 million U.S. users.
"We fundamentally changed the way people consume live event coverage online, setting a record for the most-watched live video event in Internet history, when we teamed up with Facebook for the 2009 inauguration of President Obama," said KC Estenson, senior vice president for CNN Digital. "By again harnessing the power of the Facebook platform and coupling it with the best of our journalism, we will redefine how people engage in the democratic process and advance the way a news organization covers a national election."
The "I'm Voting" Facebook app in English and Spanish will allow Facebook users to endorse specific candidates and issues and make commitments to vote. These commitments will be visually displayed for each state on an interactive map.