CNN Heads Weekly Ratings Race


The continuous coverage in the wake of the terrorist attacks pushed Cable
News Network to the top of the Nielsen Media Research pack during the first week
of October.

Averaging a 1.9 for the week of Oct. 1 through 7, CNN was tied with ESPN for
the medium's lead in primetime, while the all-news network's 1.3 edged the 1.2
generated by Nickelodeon, the perennial kingpin, in the total-day measurement,
according to a Turner Entertainment Research analysis of Nielsen data.

Fox News Channel and MSNBC also continued their ratings ascent in the period,
as the former generated a 1.7 primetime average to finish in a fifth-place tie
with Lifetime Television. MSNBC's 1.1 earned it the 12th spot.

On a 24-hour basis, FNC's 1.0 average knotted it with TBS Superstation in
fifth place, while MSNBC was in a five-way tie for seventh along with Turner
Network Television, ESPN, A&E Network and TNN: The National Network, all
with a 0.8.

CNN Headline News was one of 10 networks with 0.5 average in primetime,
earning it a piece of the 27th spot, according to the Turner
analysis. Headline's 0.4 made it one of eight channels to average a 0.4 over the
24-hour period, good for a slice of 15th.

Back in primetime, TBS Superstation and Cartoon Network came in third during
the week, each with a 1.8, while sister Turner network TNT was seventh at a 1.6.
Rounding out the top 10: TNN and Nick in eighth with a 1.4 apiece; and A&E
and USA Network tied for 10th, each with a 1.3.

Trailing CNN and Nick atop the total-day charts were Lifetime and Cartoon,
each with a 1.1 in a tie for third.

CNN's coverage Oct. 7 -- the day the United States began its military strikes
in Afghanistan -- dominated the list of top-rated shows for the week, accounting
for seven of the top 10 including a 4.4 from 5 p.m. to 6 p.m.

That installment was tied for second overall with TNN's airing of World
Wrestling Federation Entertainment Inc. fare from 10 p.m. to 11 p.m. Oct. 1.

ESPN's Oct. 7 presentation of the National Football League game between the
San Francisco 49ers and Carolina Panthers was basic cable's highest-rated
program of the week with a 6.2 household rating.