CNN has hired Janet Rolle as executive vice president and chief marketing officer. She will be based in New York, resporting directly to CNN Worldwide president Jim Walton.
Rollé was previously at BET Networks in a similar position.
"Janet has a deep understanding of and experience with brands that have profound relevance and resonance for consumers," said Walton in announcing the hire. "She understands the power and potential of branding for multiple platforms, and she brings a fresh perspective to our continuing conversation with our audience. I look forward to her contributions on behalf of CNN."