CNN International has signed a multi-year partnership agreement with the U.K.’s McLaren Technology Group. Financial terms were not disclosed.
The news network’s logo will appear on the technology company’s MP4-30 Formula 1 racing car, co-sponsored by Honda, for the duration of the 2015 season. Additionally, CNN International will have use of McLaren’s Technology Campus in Woking, Surrey, where it will produce programming for global distribution.
Rani Raad, chief commercial officer for CNN International (pictured, right, with McLaren chairman and CEO Ron Dennis), said the partnership is part of “an expansive consumer engagement initiative” through which the network expects to gain “additional business, broadcasting and cross-marketing opportunities.” McLaren is known for its automotive technology and competitive motorsports.