More than 17 million viewers in the Los Angeles area now have access to CNN Latino, the eight-hour Spanish-language syndicated programming block launched late last month by CNN en Español.
The block, which currently airs on Hero Broadcasitng-owned station KBEH-DT, contains a mix of news, health, entertainment, documentary and lifestyle programs. KBEH reaches viewers in Los Angeles County, Orange County, Riverside County, Ventura County and parts of San Diego.
CNN Latino, which pitches itself as an “alternative to Hispanic networks,” is already in talks to extending its reach to other major Hispanic markets, including New York and Chicago. A CNN spokesperson, however, declined to be specific, citing “ongoing negotiations.”
While the channel airs only in Spanish, CNN en Español vice president and general manager Cynthia Hudson said CNN Latino targets people who speak English and Spanish, mostly families looking for “something relevant.”
The block includes magazine lifestyle show Sin Límites (No Limits), hosted by Elizabeth Espinosa, a KTLA reporter, as well as some popular CNN en Español shows, including Cala, Archivo CNN and Aristegui.
KBEH, a full-power TV station, is also carried on most major Los Angeles-area pay TV providers, including Time Warner Cable, Charter Communications, AT&T’s U-verse TV, Verizon Communications’ FiOS TV, DirecTV and Dish Network.