CNN Launches Free Global iPad App

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CNN is launching a new free iPad app and making some major changes to its iPhone and iPod Touch apps.
As part of the Dec. 14 global iPad app launch, the news organization is making the U.S. app for iPhone and iPod touch, which had been paid, available for free, and has added live video of breaking news events to the iPhone and iPod Touch apps for both the U.S. and international markets.

Lexus is the official launch partner for the iPad app but CNN has secured multiple sponsors for the product.

While the iPad app is free, Louis Gump, vice president of mobile at CNN, stressed that removing the pay wall from their content doesn't signal a move away from subscription or pay models. Last year, CNN launched a paid app for the iPhone and iPad Touch, but it launched a free iPhone app internationally in July and is now removing the pay walls domestically.

The launch of the free product globally--a first for CNN--also highlights the growing importance of mobile advertising.

For the new iPad app, CNN decided to customize it to take full advantage of the table's screen rather than simply tweaking its iPhone offering. "It was a lot harder work but it allows us to do a lot of cool things," he noted.

In one of the app's many unique features, users who launch the app will initially will see a "broadsheet" that displays up to 350 of the latest news stories in a grid format.

The content is also laid out in a style that allows users to easily comment or view comments on articles.

Read more at B&C here.