CNN Monday: New Shows, Same Ratings - Multichannel

CNN Monday: New Shows, Same Ratings

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The premieres of Paula Zahn Now and Anderson Cooper 360 --
linchpins of Cable News Network’s new evening lineup -- were flat in the ratings
compared with the prior four weeks, according to CNN officials.

However, the shows drew more younger viewers.

Anderson, airing at 7 p.m., posted a 0.4 Monday, while Zahn at 8 p.m. did a
0.5, the same as the time period’s performance the prior month.

Both shows did well in the demographics, however, with Cooper up 29% in
viewers 18-34 and Zahn, CNN claimed, beating Fox News Channel’s The O’Reilly
Factor
in that age group with a 147% increase over the time slot on CNN the
previous month.

Fox News, however, pointed out that on Monday, Bill O’Reilly didn’t host his
show -- he was out because his wife was delivering their baby. His program, with
John Kasich subbing, did a 1.4 rating, lower than what it typically does when
O’Reilly is in but far ahead of Zahn.

Fox News also pointed out that Zahn’s numbers Monday were down 50% from what
Connie Chung’s show was doing a year ago.

Despite the flat ratings compared with the prior four weeks, a CNN
spokeswoman said the network is "thrilled" with both shows, adding that the
network did not do a big marketing push to promote them and it expects them to
build over the long term.

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