CNN's primetime continued to suffer in the second quarter of 2012, sinking to its lowest delivery since 1991 (as far back as data is available), according to Nielsen data released Tuesday.
The beleaguered cable network hit lows in both weekday (468,000 total viewers) and Monday through Sunday primetime (446,000 total viewers), and counted its lowest delivery in total day (319,000 total viewers) since 2000.
All of CNN's primetime shows posted losses year-over-year: Erin Burnett OutFront was down 33% in total viewers and 45% among adults 25 to 54, compared to a year ago when John King USA was in the timeslot. Anderson Cooper 360 at 8 p.m. was down 19% with total viewers and 23% with the so-called news demo from what In the Arena did a year ago, while Piers Morgan Tonigh declined 27% among total viewers and 32% among adults 25 o 54.
CNN has been making slight tweaks to its schedule in the face of falling ratings, hiring Anthony Bourdain to launch a weekend travel/food program on the channel in 2013, canceling the low-rated John King, USA and on Tuesday moving Ashleigh Banfield off Early Start.