CNN Signs Election Sponsors

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Cable News Network said it booked AT&T Corp., DaimlerChrysler and Samsung Electronics America Inc. as sponsors of its election coverage, which it is calling "America Votes 2004."

AT&T is the exclusive networking advertiser, while Samsung receives consumer-electronics and wireless-hardware exclusivity and DaimlerChrysler is the exclusive domestic-automotive sponsor for its Chrysler and Jeep brands.

CNN said the AT&T and Samsung sponsorships encompass CNN, CNN Headline News, CNNfn, CNN.com (www.cnn.com), CNN Airport Networks and its CNNtoGo product for mobile devices, while the DaimlerChrysler deal includes CNN, Headline News and CNN.com.

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