New York -- Cable News Network said last week that
Moss/Dragoti will take over the creative and media-planning duties on its marketing
campaign, replacing Hill, Holliday, Connors, Cosmopulos.
The $25 million national campaign -- which began in July
with the tag line, "You Are What You Know" -- uses spot television, network
cable, radio, magazines, outdoor and cross-channel promotion on the other Turner
Broadcasting System Inc. networks.
The new creative executions, breaking today (Sept. 13),
will use the same tag line, but they will expand beyond the initial focus on CNN branding
in general and Moneyline News Hour to promote other specific programs, starting
with The World Today and CNN NewsStand.
Upcoming ads will also promote Larry King Live, CNN
& Time and Burden of Proof.
Moss/Dragoti is a division of DDB Worldwide Communications
Group Inc. Its principals are Charlie Moss and Stan Dragoti, alumni of ad agency Wells