JPMorgan Chase & Co.’s Chase division and General Motors Corp. will be presenting sponsors for the launch of CNN.com’s (www.cnn.com) free video.
Cable News Network said the agreement include category exclusivity for Chase and GM’s Cadillac division; tagged promotional spots on all CNN networks; tagged promotional banners throughout CNN.com; the opportunity to run 30-second on-air creative prior to content; the opportunity to air long-form lead-out creative; and a 728x90 web banner.
CNN made the free video available Monday, and it will unveil its complete premium product this fall.
“Advertisers continue to show a considerable interest in broadband video and new technology opportunities,” CNN Ad Sales and Marketing chief operating officer Greg D’Alba said in a prepared statement.
“Advertisers recognize that individuals consume the CNN brand through a vast array of media platforms throughout the day, and that helps to bring more potential customers into the buying equation,” he added. “That’s the real power of the CNN brand.”