CNNfn: Money Changes Everything?

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Cable News Network said Wednesday that it plans to change the name of
financial-news network CNNfn to CNN Money.

The change, which will occur later this year, is designed to 'encompass a
broader range of financial news focusing on personal finance and small business,
where no other cable programming has dominated,' CNN spokeswoman Christa
Robinson said.

It appears that CNN, which recently eliminated nearly all of its
business-news shows, will go after a more casual investor with CNN Money than
the Wall Street audience top business-news channel CNBC targets.

CNN also said CNNfn -- which counts just 17 million subscribers after four
years of operation -- will also secure more carriage on Time Warner Cable
systems owned by its parent company.

That move is striking considering that Time Warner Cable executives have
emphasized in the past that the networks owned by sister company Turner
Broadcasting System Inc. would receive the same consideration as non-Time Warner
cable networks.

'I think there is a new commitment through all of the operations of AOL Time
Warner [Inc.] going forward in support of other divisions' developmental
efforts,' Time Warner Cable spokesman Mike Luftman said, acknowledging the new
approach.

The network could pick up an additional 10 million subscribers through Time
Warner Cable alone. Only 2.8 million of the MSO's 12.8 million subscribers
currently get the channel through a mix of analog and digital carriage.

The MSO is still determining the details of the expanded carriage, including
exactly how many subscribers will be offered the channel, Luftman said.

In a press release, CNN also said CNN Money would incorporate 'content and
promotional support from Time Inc. brands, including Fortune and
Money magazines.'

Robinson said it's too early to say whether telegenic Money editor
Jean Chatzky, who contributes regularly to NBC's Today show, would be
involved with the new network, or whether she'd be allowed to continue working
for the competition.

Chatzky couldn't be reached before deadline.

CNN rejected requests to interview CNN News Group president Phil Kent
regarding the rebranding effort and other CNN changes.

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