Coca-Cola, Sprint, VW Sponsoring Telemundo’s World Cup Coverage

Content deals also set with NBCU Digital Lab, BuzzFeed and Vice
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Coca-Cola, Sprint and Volkswagen will be key sponsors of Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup from Russia, officials said in marking the 100-day countdown to the tournament.

Halftime will be sponsored by Sprint, and Coke will sponsor post-game coverage, while Volkswagen presents the network primetime show dedicated to the tournament.

Coke will also sponsor the in-game clocks and its Powerade brand will get exposure via social media activations.

Sprint will also offer exclusive content via the Telemundo Deportes En Vivo app.

Related: Fox Sports Sets 2018 FIFA World Cup TV Schedule

Volkswagen will also have a brand presence within match broadcast and on the livestreams offered by Telemundo Deportes.

VW is also a sponsor of Fox’s English-language coverage of the World Cup.

Telemundo said it will be working with Vice to produce short-form features about World Cup fans that will air exclusively on Telemundo Deportes and

NBCU Digital Lab and BuzzFeed will produce a new digital series Somos el Mundial, which will be on the Telemundo Deportes web site and YouTube page.