Cohen to Head Initiative in U.S.

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Initiative Worldwide said Monday that Alan Cohen will lead the U.S. division of Initiative Innovations.

Cohen had been vice president of marketing for 20th Century Fox Film Corp.

In his new role as executive VP and managing partner of Initiative Innovations, he will “implement new strategies and specialize in breaking through the clutter of the traditional 30-second spot in ways that exceed product placement,” the company said.