'Cole' Finale Sets BET Record

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Black Entertainment Television viewers love Keyshia Cole.

The Dec. 10 finale of the R&B singer’s reality series Keyshia Cole: The Way It Is garnered 2.9 million viewers, a network record for an original series.

The show, which follows Cole as she balances her singing career with her complicated personal life, also stands as the number one-rated series in BET history, averaging 1.8 million viewers, besting the average 1.6 million viewers generated for College Hill 4 set earlier this year.

BET will encore the series finale tonight at 10 p.m.(ET/PT) and Dec. 14 at 9 p.m. BET will also air a marathon of the second season of Keyshia Cole on  Dec.16 from 6:30 p.m.-10 p.m., according to the network.

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