As expected, Charlie Collier, the former ad-sales leader for Court TV, was named general manager of AMC.
He will oversee the network’s day-to-day operations, reporting to Rainbow Entertainment Services president Ed Carroll.
Collier, who will start his new gig Monday, is charged with enhancing the AMC brand through marketing, advertising and programming strategies across multiple platforms, according to officials at parent Rainbow Media Holdings.
Collier -- who had been Court TV’s executive vice president and GM of ad sales before getting caught in that network’s purchase by Time Warner and its integration into the media giant’s Turner Broadcasting System unit -- fills an executive post that has been vacant since June 2003. That’s when 14 executives at Cablevision Systems, which owns Rainbow, were let go in the wake of a probe into accounting irregularities at the company.
Collier’s arrival comes as AMC is on a roll. The network rode the strength of its first-ever original telepic, Robert Duvall Western miniseries Broken Trail, to a network ratings record 1.2 household average in primetime during June -- a mark that was followed by a 1.13 average in July, its second-best performance.
In August, AMC, which averaged a 0.9 primetime rating, announced that it green-lighted production on its first original drama series, ordering 13 one-hour episodes of Mad Men from Lionsgate. The series focuses on the personal and professional lives of New York advertising executives circa 1960.
“I’m very excited to be joining AMC. The brand is in a great place and enjoyed tremendous success with its initial foray into original programming,” Collier said. “AMC has a lot of momentum and there’s a great team here.”
He added that he and the executive team will explore a number of vehicles for AMC to drive, saying, “AMC is going to dive deeper. The product has never been stronger, and we’re going to take the brand to many new platforms, including video-on-demand.”
Prior to working at Court TV -- where he developed and implemented return-on-investment metrics that were used to trigger deals with several agencies for their clients -- Collier held senior positions at Oxygen Media and A&E Television Networks.