Encoda Systems Inc. was officially unveiled during a reception in New York
Tuesday night.
At the same time, the company announced its latest acquisition,
automation-software company ODAC Inc., which becomes a wholly owned subsidiary.
ODAC is involved in the online ad-exchange field.
Encoda's various end-to-end automation and business systems are involved in
ad sales, traffic and billing, as well as electronic commerce.
The company was made up of Columbine JDS Systems Inc. (including the 'CCMS
Novar T&T' system), Enterprise Systems Group Inc. and CJDS DAL (formerly
Drake Automation).
Its combined clients, in 40 countries worldwide, range from
broadcast-television, radio and cable operations to national sales-rep firms to
ad agencies.
Combined revenues for those companies last year were estimated by the new
company at $150 million.
'Bringing these three companies together really puts us in a position to
deliver unique solutions to the industry,' Encoda CEO Steve Price said in a
prepared statement. 'From a single vendor, operators will now be able to get
complete systems to manage their entire business operations all the way through
to delivery to air.'
