Columbus Interconnect Deal Set - Multichannel

Columbus Interconnect Deal Set

Publish date:
Social count:

Time Warner Communications and Insight Communications Co. Inc. announced a
limited-liability interconnect partnership Thursday that will give advertisers
one-stop-shopping capability, reaching nearly 400,000 cable homes in Columbus,

Under the agreement, which takes effect Monday (Jan. 29), Time Warner will
manage the interconnect, with general sales manager Laurie Nordholt overseeing
its daily operations. Insight vice president of ad sales Bill Gilbert will
represent that MSO on the interconnect's governing board.

Through the interconnect, advertisers will have access to nearly 68 percent
of the cable households within the Columbus DMA and 81 percent of those homes in
the six-county Greater Columbus metropolitan area, the companies