Providing another tool that helps parents keep tabs on what their kids are watching, Comcast has integrated Common Sense Media ratings and reviews directly into the MSO’s TV-facing X1 platform, complementing work Comcast has already completed on its Xfinity TV Go Website, the browser-based portal for the MSO's authenticated TV Everywhere content.
Those ratings and reviews can be used by parents to determine what content is appropriate for different age groups and are based on developmental guidelines from some of the nation’s leading authorities, Jennifer Musser Metz, Comcast’s director, product management, noted in this blog post.
“We’ve surfaced the ratings in several places – in the On Demand library, on your DVR and on live TV listings – by incorporating the easy-to-find Common Sense media logo right into user interface,” she added.
Parents can check out Common Sense Media age ratings by accessing the Parental Guide option on the Movie and TV Show Info pages. The review includes a content grid that evaluates a title based on elements such as positive messages, role models, violence, sex, language and substance use.
Comcast has made its cloud-based, IP-capable X1 platform available across its entire footprint. It hasn’t announced how many of its 22.45 million subscribers are on it, but the company has said it’s shipping on the order of 20,000 X1 boxes per day. Speaking at the recent SCTE Cable-Tec Expo in Denver, Labeeb Ismail, Comcast Cable’s vice president of customer-premises equipment software, estimated the MSO had deployed “upward of 4 million” devices powered by the Reference Design Kit (RDK), the pre-integrated software stack used in Comcast’s X1 boxes.