Comcast Adds Ethnic VOD


Comcast’s on-demand lineup in Northern California is adding the New America Now monthly news program centering on ethnic and youth media, the cable company and New America Media said.

The segments will later join Comcast on-demand lineups elsewhere.

New America Media is a national association of ethnic news organizations, and it is producing monthly segments in collaboration with media partners. Each show features at least three distinct segments, each five to seven minutes long.