Comcast Advertising has announced that veteran pay TV advertising executive Joel Armijo will replace longtime company denizen Bill Haase as the division's CFO, following Haase quiet departure in January. He’ll report to Marcien Jenckes, president of Comcast Advertising.
Armijo arrives in Philadelphia from New York-based start-up virtual pay TV company FuboTV, where he also served as CFO. He also served as CFO of AT&T AdWorks from 2015-2016 following AT&T’s acquisition of DirecTV—Armijo had worked at the VP level at the satellite TV operator starting in 2012. Comcast notes that Armijo was instrumental in driving DirecTV into addressable advertising.
Other previous stops included Bank of America Merrill Lynch and the erstwhile Cablevision.
“The job and skill set of today’s CFO has changed dramatically from what it was 10, or even five, years ago. Joel brings a very well rounded background and stood out,” Jenckes said. “He has helped launch and raise venture capital funding for new category entrants, built teams from scratch, led companies through major new product launches and mergers and acquisitions, and covered our industry as an equity analyst. His skill set is incredibly versatile, rich and diverse and we are excited to have him on board.”