Comcast on Board with Logo

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Comcast Corp. Friday became the latest distributor to sign up for Logo, the gay-targeted network that launched this week.

The nation’s largest MSO and MTV Networks reached an affiliation agreement that will put Logo in Comcast’s “Digital Plus” package in select markets over the next 90 days. In addition, Comcast markets launching Logo will have 10 hours of the network’s programming available for the Comcast On Demand video-on-demand service.

“Comcast is committed to bringing customers new and relevant entertainment choices,” executive vice president of programming Matt Bond said in a prepared statement. “We’re pleased to have reached an agreement with MTV Networks to offer Logo’s programming that meets the needs of an underserved audience.”

On Wednesday, just one day before its Thursday launch, Logo announced carriage deals with DirecTV Inc. and Charter Communications Inc. DirecTV will carry Logo on channel 263 and offer it in its “Total Choice Plus” and “Total Choice Premier” packages.

This meant that Logo debuted with 13 million subscribers, 3 million more than the 10 million it had projected.

Along with DirecTV and Charter, MTVN has also done affiliation agreements for Logo with Cablevision Systems Corp., Time Warner Cable in New York City, Adelphia Communications Corp., RCN Corp. and Atlantic Broadband LLC.

On the cable side, in addition to the New York metro area, Logo got rollouts in Adelphia markets such as Los Angeles; Cleveland; Buffalo, N.Y.; West Palm Beach, Fla.; and Colorado Springs, Colo.

MTVN is launching Logo by converting digi-net VH1 Mega Hits into the gay-targeted network.

Regarding Comcast, MTVN president of affiliate sales and marketing Nicole Browning said, “We couldn’t be happier about expanding Logo’s distribution through this key agreement with Comcast. Comcast understands our commitment to creating programming for niche audiences, and we are very pleased that this partnership will allow even more interested viewers to see Logo.”

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