Comcast, Brink’s Pitch Home Security

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Comcast is teaming up with Brink’s Home Security to co-market the cable firm’s digital-voice product with the Brink’s alarm service in up to eight markets this year, the companies said.

Initial markets will include Chicago, Detroit, Indianapolis and Jacksonville, Fla. The companies said they’ve already begun to co-market their products to new and existing customers.

Brink's is giving Comcast Digital Voice customers a “special value offer” that includes a free security-needs analysis, discounted installation and a free second-keypad installation.

Comcast and Brink's have coordinated operations and cross-trained technical and customer-service teams in select markets to help ensure a smooth installation, they said.

The companies noted that Comcast Digital Voice calls travel over Comcast's privately managed network, rather than the public Internet used by Internet-voice services. Comcast Digital Voice also comes standard with battery backup in the event of a brief loss of power in a customer's home, and it is installed by a professional technician. Currently, 25% of Comcast Digital Voice customers are estimated to have home-security systems.

The companies said part of the pitch is that customers with a monitored home-security system may be able to save up to 20% on their homeowner's insurance.

Home security has never taken off as a cable-provider service, but it could gain steam as more operators offer voice-over-Internet-protocol services and if ventures like this one succeed.

At a cable marketing conference in July, Intel vice president of marketing Donald MacDonald urged operators to add value to customers (and make more money) by adding home security and other new services. He said British Telecom, for example, had become the United Kingdom’s top home-security provider.

Brink's Home Security operates in more than 250 metropolitan areas and services more than 1 million customers in 48 states and two provinces in Canada, the Irving, Texas-based company said.

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