Comcast Business Scores Oakland A’s Deal

MSO Notches Another Ethernet Win

Comcast Business has inked a deal to supply Ethernet-based high-speed Internet services to Coliseum, home to the Oakland A’s.

Financial terms weren’t disclosed, but the team will use the link to support daily operators for front office staff as well as spikes in demand caused by local and national media covering each game. Comcast said the A’s realized at the end of the 2012 regular season that they’d need to crank up the bandwidth to support a deluge of media for the playoffs. Up to 175 employees tap in to the system on non-game days, and ramp to about 400 when the team is in town.

Previously, the team ran at 98% of utilization on its older 9 Mbps connection, meaning large uploads had to be scheduled during off-hours so they would not impact the team during the regular workday. The new Ethernet-based system provides a dedicated 100 Mbps link, with the capability to ratchet up to 10 Gbps.

“Like any other business, the Athletics are heavily dependent on technology to operate efficiently and that dependence only increases as time passes,” said Nathan Hayes, director of information technology for the Oakland Athletics, in a statement. “It goes without saying that we needed a fast, reliable connection that would allow us to focus on other aspects of the business. With our previous connection, we couldn’t even let our staff stream away games at their desks due to its limited capacity.”

About 15% of Comcast Business revenues come from mid-sized business and enterprise customers.  Supporting major sports venues has increasingly become part of the Comcast Business playbook, as it has also notched commercial services deals with the Denver Broncos, Washington Nationals, the Boston Celtics, Philadelphia Phillies, and Boston Red Sox.