Comcast Corp. will launch a two-year association this week with City Year
Inc., a national community-service organization training more than 1,000 young
adults per year in civic leadership.
Under the initiative, City Year will receive $2 million from Comcast for use
through the end of 2004.
A large portion of the funds will support upgraded and expanded
leadership-training programs in 14 cities where City Year resides.
Other funds will subsidize production of a public-service message Comcast
will run year-round in Philadelphia, Boston and other City Year markets, aimed
at recruiting participants age 17 through 24.
Also, City Year officials and participants will have opportunities to appear
on various Comcast cable-programming outlets, including CN8, The Comcast
Network, the regional cable channel entering the Boston area Monday, and
Comcast Newsmakers, a CNN Headline News segment produced locally in some
Comcast "is making a remarkable investment in young people making a
difference in their country," City Year president and cofounder Michael Brown
said. "This will affect their citizenship skills in a big way and affect
millions of other people, as well."
Comcast executive vice president David Cohen -- who saw City Year launch in
Philadelphia in the mid-1990s while working with former Mayor Ed Rendell --
called the relationship a perfect fit with his company's outreach
"This is an investment back to the communities we serve. The program works,
and the partnership we're getting into is incredibly exciting," he said.
Brown and Cohen anticipate major City Year participation in "Comcast Cares
Day," the national employee-outreach project started two years ago. "We
definitely want to be part of it in any way, shape or form," Brown added.
Each City Year participant spends one year full-time in community-service
training, then puts that special education to work on various projects,
including mentoring peers, running after-school programs and rehabilitating
Project officials estimated that participants nationwide will complete more
than 1.5 million service hours this year and mentor more than 78,000