Comcast has hooked its transactional business, the Xfinity Digital Store, to Movies Anywhere, the digital locker founded by Disney and now jointly operated in partnership with Fox, Sony, Universal and Warner Bros.
Comcast customers who purchase more than 7,500 eligible movie titles through the Xfinity Digital Store can watch those films—as well as movies they purchase via other digital stores—with one unified app, the Movies Anywhere app.
Comcast is the first pay TV service to hook up a store to Movies Anywhere, operating alongside Apple’s iTunes, Amazon Prime Video, Vudu, Google Play, Microsoft Movies & TV and FandangoNOW
Those users who connect to Movies Anywhere for the first time will receive a digital copy of the film Happy Feet.
Free-to-download app service Movies Anywhere launched a year ago last month. The service recently said that more than 6 million consumers are using the service, transacting around 150 million titles.
“Comcast is one of the country’s leading pay TV providers with a customer base that, like ours, consists of people who are passionate about the movies they love,” said Karin Gilford, general manager of Movies Anywhere, in a statement.
“Xfinity X1 is the only platform that provides customers with seamless, integrated access to all of their entertainment choices within one user interface, whether that content is live, on demand, streamed, recorded, rented or owned,” added Daniel Spinosa, VP of entertainment services for Comcast Cable. “And by joining Movies Anywhere, Xfinity TV customers can now easily link their accounts across participating digital retailers and watch their consolidated digital library on X1, or anywhere in the country via the Xfinity Stream app and portal.”