Comcast Corp. said Thursday that it will launch a new 24-hour regional sports network for the central California area.
The as-yet-unnamed network will be anchored by games from the National Basketball Association’s Sacramento Kings and the Women’s NBA’s Sacramento Monarchs, the MSO said.
The new network will be rolled out to some 700,000 Comcast subscribers in Sacramento, Chico, Stockton, Modesto and Fresno, Calif., before the Kings’ regular-season opener Nov. 2. Comcast said it will also air Kings preseason games beginning with the first one Oct. 10.
The MSO reached a 10-year deal with the team to air 58 preseason and regular-season contests annually, including 54 that were not available on TV anywhere.
The network will be carried on Comcast’s expanded-basic tier, and HDTV coverage of games will be available on the MSO’s video-on-demand service, Comcast On Demand.
“We are really excited for Kings and Monarchs fans," said Joe Maloof, owner of both clubs.
“This new agreement with Comcast will bring television coverage of every Kings game into the homes of fans for the first time in the history of the franchise,” he added. “Comcast is a valuable partner in helping us to connect with Kings fans throughout this region.”