The highly targeted satellite-dish buyback campaigns used by Comcast Corp. and other MSOs are migrating to high-speed data.
Comcast quietly confirmed that it has begun e-mailing select digital-subscriber-line customers in its service territories in California, Illinois and Maryland with this offer: Switch to Comcast cable-modem service for $19.95 per month for an entire year.
Subscribers who switch don’t have to take Comcast’s video service.
After the year is over, pricing reverts to the traditional $42.95 per month for video subscribers or $57.95 for nonvideo customers.
Comcast executives declined comment on how they obtained the e-mail addresses or how many DSL subscribers received the offer. "It’s a limited, targeted promotion," a spokesman said.
Cable companies are under pressure from Wall Street to maintain high-speed-data-sales growth in the face of DSL providers dropping prices.
Many regional Bell operating companies have introductory DSL offers at less than $30 per month. MSOs have responded by increasing download capacities.