A new deal will give Comcast Corp. subs a chance to trade spaces or ride their hogs on-demand.
Discovery Networks U.S. and the No. 1 MSO have inked a deal that will put popular programs like Trading Spaces and American Chopper on Comcast’s free on-demand platform.
Under the deal, Comcast gets 70 hours per month of fare from such networks as TLC, Discovery Channel, Travel Channel and FitTV.
The operator now boasts an 1,800-hour library of free on-demand content.
“There is growing interest from the programming community, and there is certainly a path to double that [1,800-hour library] within the next two to three years,” said executive vice president of sales, marketing and customer service Dave Watson.
Marketed as “On Demand,” Comcast debuted its VOD platform in Philadelphia in January 2003. Comcast offers the service nationwide on about half of its systems.