Comcast Corp. opened a cable store in the Dallas area Tuesday morning, one of its first major initiatives since assuming command of AT&T Broadband's systems in that corner of the nation late last month.
The 1,175-square-foot facility, located inside Grapevine Mills Mall, combines a customer-service center with digital-channel and high-speed Internet-access demonstration areas. Customers also can bring their set-top boxes into the store, test them with one of several TV sets on the premises and see if they need repair or replacement.
Also, as adults explore the technology or transact service orders, their kids can watch educational or entertainment cable shows in another part of the store.
As a traffic driver, Comcast is offering visitors $50 gift cards redeemable for existing or new service payments.
The price tag for construction and operation of the store was not disclosed.