Comcast, Emmitt Smith Tee Up Twitter Tilt - Multichannel

Comcast, Emmitt Smith Tee Up Twitter Tilt

‘#Sign My Tweet’ Session To Kick Off During Sunday Night Football
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Comcast is teaming up with Emmitt Smith on a Twitter-based live autograph session this Sunday (November 23) that will give football fans a chance to receive a “signed, oversized version of their own personal tweet” from the NFL Hall of Famer.

The virtual event, called “#SignMyTweet,” will kick off Sunday during NBC’s broadcast of the matchup between the Dallas Cowboys and the New York Giants. During the first half of the game, Smith will send a tweet to get the giveway started. Over the next 24 hours, fans who want their tweet signed, will be encouraged to tweet to @XFINITYSports with the hashtag #SignMyTweet. Smith will sign selected tweets on Monday evening and mail oversized copies to winners as a souvenir.

According to a Web page that details the promo, Comcast will pick and print out “a few hundred Tweets for Emmitt to sign.”  

“In the U.S., half of all TV-related tweets are about live sports, so we wanted to do something fun that captured that engagement and rewarded fans,” said Peter Intermaggio, Comcast’s SVP, marketing communications, in a statement. “‘#SignMyTweet!’ brings together great technology, an outstanding TV experience and the excitement of live sports, all things that customers have come to expect from Xfinity. The chance to have a tweet signed by the NFL’s all-time leading rusher will draw sports fans of all ages.”

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