Ahead of the kickoff of the NFL’s regular season, Comcast said it has made improvements to its sports guide for X1 on set-top boxes and introduced a new sports-focused experience for its Xfinity Stream App for web browsers and mobile devices.
Among the bigger changes, Comcast has sectioned out the top of the new sports guide by each major league, creating new landing pages for each, including the NFL, Major League Baseball, soccer, as well as for cricket, tennis and golf, Jason Angelides, Comcast Cable’s executive director, product management, said in this blog post.
Comcast, he pointed out, has also integrated a “real-time score strip” for each league’s landing page, and can access the guide by saying “sports” or “NFL” into the X1 voice remote. Comcast is also working on more customizations that will let customers display only the sports, teams and athletes they are most interested in.
For the Xfinity Stream App, a new upgrade presents a single destination for sports that has a similar look and feel to the X1 guide on the set-top box.
About 55% of Comcast’s residential video subscribers were on X1 by the end of Q2 2017.