Comcast Expands Carriage For NFL Network’s Insight Bowl

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NFL Network will present Insight Bowl on New Year’s Eve, with local market carriers for both participating schools on board for the high-definition telecast.

The 20th annual Insight Bowl matches the Big Ten’s Minnesota Golden Gophers against the Big 12’s Kansas Jayhawks from Sun Devil Stadium in Tempe, Ariz. at 6 p.m. (ET) on the last day of 2008. Paul Burmeister and Mike Mayock will call the contest, while Lindsay Soto provides sideline insights. Pre-game coverage begins at 5 p.m. with College Football Now.

Comcast, which typically positions NFL Network on a sports tier, will run a 24-hour free preview of the service in the Minneapolis-St. Paul area, kicking off at 5 p.m..that evening. The nation’s leading operator will distribute the channel on its “digital starter” tier, which reaches 65% of the its basic subscribers.

In Kansas City, the game will be televised on Fox affiliate, WDAF-TV. Kansas City is a market served predominantly by Time Warner Cable, which does not have a carriage contract with the NFL Network.